Branding and Identity Management

• Develop and maintain TCL’s brand guidelines to ensure consistency across all platforms and materials.
• Craft compelling visual and narrative brand content that reflects TCL’s core values and services.
• Design and execute campaigns that reinforce the company’s brand positioning in the IT industry.

Corporate Communications

• Draft, edit, and manage all corporate communication materials such as press releases, newsletters, speeches, and official statements.
• Ensure alignment of internal and external messages with the company’s mission and vision.
•  Act as liaison between TCL and media outlets, stakeholders, and the public.

Marketing Strategy and Execution

• Create and execute integrated marketing campaigns across digital and traditional channels to promote TCL’s services and visibility.
• Track, measure, and report performance of marketing campaigns, making recommendations for improvement.
• Collaborate with the Sales teams to promote service features, use cases, and client success stories.

Digital and Social Media Management

• Maintain and manage the company’s website content, ensuring up-to-date content, visual appeal, and SEO optimization.
• Manage social media platforms with regular, engaging content that reflects TCL’s voice and values.
• Monitor trends, feedback, and analytics to optimize digital presence.

Stakeholder & Event Management

• Support the planning and execution of corporate events, product/service launches, and client engagements.
• Coordinate communication and promotional materials for conferences, webinars, and exhibitions.
• Build relationships with key stakeholders, clients, media houses, and industry influencers.

Performance Indicators

•  Increased brand visibility and recognition across relevant platforms.
• Growth in social media engagement and followers.
• Quality and frequency of corporate publications and communications.
•  Lead generation and marketing campaign ROI.
• Internal alignment and feedback on communication consistency.
  

• Minimum of 3 years experience in corporate communications, branding, or digital marketing.
• Strong portfolio demonstrating successful digital marketing campaigns and communication strategies.
•  Excellent written and verbal communication skills.
• Proficiency in using digital marketing tools (e.g., Mailchimp, Hootsuite, Google Analytics).
•  High proficiency with graphics design tools (e.g., Adobe Suite, Canva)
• Experience managing social media, content creation, media relations, and graphics design.

• Highly creative with strong attention to detail.
•  Passionate about storytelling and strategic communication.
• Ability to manage multiple projects and meet tight deadlines.
• Strong interpersonal and networking skills.
• A self-starter with an entrepreneurial mindset.
• Collaborative spirit with the ability to work both independently and in a team.

• Bachelor's degree in mass communication, Marketing, Public Relations, or related fields.
• Knowledge of the tech industry is an added advantage.